Mini Challenge for Blogathon Bash
This post: How to Build Your Own DIY Media Kit is a Mini Challenge for the Biannual Blogathon Bash that is currently up and running. Everyone is welcome to take in the knowledge that I am putting forth however only participants in the Blogathon Bash will be able to participate in winning any of the prizes for completing the challenges. If you would like to join in it isn’t too late to sign-up.
How to Build Your Own DIY Media Kit
If you missed the first post that I wrote entitled What is a Media Kit? you will want to head on over there and read that post first. It will get you prepared for making your own DIY Media Kit. Once you have read through that post I will be waiting here for you. Oh, and I would suggest completing the task I left for you at the end as well before you come back to this post.
I am patient. I will wait.
Good, good you are back and prepared I assume. Let me jump right in then.
Where to Begin
Now that you have seen my basic example of a media kit you can start to piece together just how to build your own DIY Media Kit. You can create your media kit on a variety of different platforms. This specific one I made using Picmonkey; if you purchase the membership which I highly recommend you get full use of their tools. You can chose a variety of different layouts for your media kit to suit your own needs. You can also use Microsoft Word, Adobe Photoshop, or many other photo editing programs that are out there.
You will want the most prominent and important information to be showcased at the beginning of your media kit. I personally feel like the following list showcases what brands will be seeking from your media kit in order of importance.
- About me/About the blog
- Website URL
- What you have to offer
- Author Face-shot
- Contact Information
- Social Media Channels
- Past Brand Collaborations
This particular DIY Media Kit is a one page kit that you would then convert from an image or word document to a PDF file. There are much more detailed media kits out there that you can put together if you want to include more in depth information about what your specific rates are for each type of sponsorship on your blog. You want to make sure that your media kit is bold, easy to read, and not too crowded. If you are unsure if it is any of these things reach out to someone else for their opinion. You don’t want brands to struggle to get your information. If they struggle they will be more likely to just walk away and not work with you.
Adding images and color to the media kit can also be beneficial though you will want to remember that people may decide to print it out and if they do it will more than likely be in black and white so you may want to make sure that everything is legible if printed out in black and white.
For this mini challenge I challenge you to create your own DIY Media Kit. If you aren’t anal it shouldn’t take you very long to complete. Once your media kit is complete upload it to your blog. I recommend you upload it to your Media or Advertising page on your blog. If you do not have one of those pages then create a new page titled as such and upload the image to that page. I suggest you link the image to the PDF so that brands can download the media kit for themselves. If you don’t want to link the PDF to the image then just make a text link telling them to click here to download the media kit.
Once you have done this I would love to see your completed media kit so come back and leave a comment with a link to the media kit. In addition, if you have any questions feel free to leave them in the comments below or reach out to me on Facebook or Twitter and I will answer your questions as soon as possible.