Some companies already know the benefit of working with bloggers, but many companies big and small do not see the benefit of working with bloggers. Today I wanted to discuss the benefits of companies working with bloggers. The first thing that I would love to point out is that as of February of 2011 there were over 156 MILLION public blogs in existence on the internet. The number has just increased since then.
Bloggers are a huge audience of people that are sought out for their opinions across the board. Since, so many people follow and read what bloggers have to say companies can get a lot of PR to an audience they might not normally be able to reach out to.
Commercials are great in certain ways, but the reality is that in the end when people are making decisions about new products that they are bringing into their home they want to hear about the benefits from a real person not some advertisement that was written by the company that makes the product.
Bloggers each have their own voice, their own opinion. Their word means something more to people and that is what is important. Yes, it won’t be free for the company, but what advertising is free? There really isn’t any and for many bloggers it is their life and a huge part of their family income.